Getting your news featured in the media is an important way to grow your brand, so mastering the art of crafting impactful media alerts is essential. In this article, you’ll learn 13 invaluable tips to help you grab and hold reporters’ attention so they can share your story with their audiences.
A news alert (also known as a media advisory or press release) is an announcement about an event that’s intended specially for journalists and can be distributed locally and nationally via wire services. It’s used to convince reporters that your event is a genuine news story worthy of coverage.
It’s critical that media alerts and releases focus on what makes the story relevant to a specific community. The five Ws (who, what, when, where and why) must be included in order to give readers an accurate picture of what is happening. In addition, responsible journalists should prioritize verified information over sensationalism and keep the sensitivity of tragic incidents in mind.
Unlike other types of writing, such as technical or creative writing, news writing is designed to deliver verified facts in a succinct and structured format. It’s also important to follow AP style to ensure consistency and ease of reading.
When drafting your media alert, include contact information for someone at your chapter who reporters can reach out to for more details. This will make it easier for them to get more information and photos if needed. Make sure to include a captivating headline that will draw the reader in, as well.
About the Author
